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Friday, 8 April 2011

Webisode - final idea/piece

Final Idea for Webisode

So for our final idea for the Webisode we are just going to create one for the Zennor building. I think that to do 5 of them and postcards was a bit ambitious.

We have created a Webisode all about the Zennor building and all the courses and rooms that it has in it.
We have made the webisode so that its a point of view so it feels like you are going around the building like you would if your a student. We have edited it so that some of the long clips of the corridor have been sped up. I think this gives the video a bit more character then just panning down corridors that look the same. We've included panning shots and close up to make it look more interesting. And we chose to do them on things that people will associate easy, for example, we have a panning shot of the library and then a close up of some books on a shelf.

We have put title on some of the clips so that people will know what room is level is what. And we have followed through with the theme by using a green/blue font.

The webisode is just over 45seconds but we couldn't cut it down anymore as the shot will go too quickly and we wouldn't be able to put all the information we have into it.
We have tried to make this a higher standard than if we made all five of them.

Tuesday, 5 April 2011

Postcards - final Idea/piece

Final Idea for Postcards
We have been making the postcards on Illustrator and this is the program which will make these look more professional. 
We started our idea as a normal type of postcard with a back and a front. Then we thought about having it so it has 8 sides that fold up. We did this so that there was more space to put on them as possible. We found this slightly tricky to design as we didn't know the paper sizes and how big to put them on the paper.
We have now changed the design of the postcards back to just to sides like a normal postcard.
We have used the colour scheme of blues and greens as this is the themes that Penwith and Truro college already use already. We have gone around the college site and taken photos of the buildings that relate to the courses on the postcards.

This is the front of the postcard before we had put any pictures on them. We have used the existing logo and edited it so that the lines are used to make the poster look more eye catching. We have kept the birds but put them with the Font so that they don't get lost.
Underneath we have carried on with the colour scheme so that it ties in and have kept with the same font style. 

This is the back of the postcard before the images are added. 
This is a really basic layout that includes all the information you need to know about the course. 
It includes student comments about the course so that the target audience of the postcards get another point of view.
We have carried out the colour theme as well so it all ties in.
This is the front cover when we added a picture of the Zennor building in the background and changed the opacity so that the words can be seen more clearly.
We chose the Zennor building because this is the building that the course is taught in.
This is the back of the postcard with the photos in place.
We have included a photo of Cedric as this is a part of the college that people have heard about and can see from a distance.
We faded the photos so that you can read the writing easier, we also tried to make the writing more inviting to read but still use words that make it sound professional.
We put the quotes from the students into the bubbles so that it makes it look more interesting. This also has the colour scheme on it too. 

We have printed out the Postcard and put them back to back as they should be, they aren't as small as is thought they'd be. But if we were to make them any smaller then you wouldn't be able to read the writing as well.

I would like to print them out again and turn the opacity of the photos down so it makes the writing even clearer. And also make sure that the back is the same proportions and size as the front so that they fit together properly.
And I think that the font on the front need a black border so you can read the words clearer so they don't blend into the photo in the background.

We are going to make different designs for the back because the writing isn't very legible as it is now. We are going to have try and incorporate the round green bubbles from the bottom with the top half with the photos. We have been finding it difficult to do as it all looks squeezed in but we are still keeping the colour scheme.
We have changed the opacity of the photos so that this makes the writing more readable for people who are in a rush or take a glance at them.

Once we have sorted out a design that looks propfessional and we are happy with, all we need to do is keep the design the same and just change the writing so that it is appopriate to the different courses.
The different courses that we are going to make the postcards for are:
Hair and Beauty
Health and Social
Motor Vehicle
Media and Photography

This is the final design for the postcards with the Creative and Media Diploma Information on it:
We have decided that instead of gluing the sides together and making it look tacky, we are going to laminate them.

Monday, 7 March 2011

Marketing Interview with Marie Walton - Advertising Penwith College

We had an interview with Marie about the marketing of Penwith College.

The first question we asked her was what is the main part of your job. 
Marie goes around to different schools to tell the pupils about the college and what it has to offer them. Also at different event around Cornwall such as Mazey Day where they will have a stool and give out freebies and information about the college. She also goes around and takes photos of the college and the courses, these could also be put into a prospectus which she has to make and sort out and create the leaflets that go around schools and the college. Marie also does the staff bulletins so that the lecturers know what they are doing.
When we create our marketing material she said we need to make it look "Young" and get across the high quality of the college (its buildings and the courses). We need to help the students choose their college and make sure that their parents are happy as well.
The main thing to make sure that the college is advertised in a good way is to keep things upbeat and outside of the college so it gives it a good feel and appeal to people who might want to come to the college to study.
There is some physical labour in the job as she is moving boxes everywhere. So it isn't just sitting designing everything on a computer as many people may think.
"Word Travels Fast" is something that stuck out for me because we live in a small community and we hear about most things from other people who have heard it from other people. 
Marie also said that if you appear confident with what you are saying then people will find it easier to believe you.
The two main words that she said was "Positive and Project Quality".

After having this conversation I am going to make sure that I look confident with what we are producing and also to stay positive even if things don't happen how you want it to. I'm not a very confident person especially when talking to people I don't know so this is the main thing i am going to work on. Also the new merchandise that Penwith College gets makes the pupils from schools interested so I would like to make our postcards slightly different from what they have had before so it will make them more interested hopefully.

Thursday, 17 February 2011

Planning - Advertising Penwith College

Renting a camera:
this website is in dollars.
I have found another website for renting out equipment. This website seems alot cheaper and is based in the UK.
To rent this camera it will cost for 3day hire £60 and £200 for a week.
I don't think that we would need to hire it our for a week so to save money I would hire it for 3 days and make sure that you keep track of time and get it all filmed.
these camera are similar to the ones to the ones that we have used in college so we should be familiar with them. Also this website throws in more than just the camera. You receive instructions, two batteries, firewire cable,  charger/power adapter and 4 x pro HDV tapes.
Buying card for the Postcards:  
24 sheets of A4 card

50 sheets of A4 Card

Hayley and I have had our pitch with Martin Tucker and are now on to the planning stage.
We need to plan the Webisodes and Postcards.

So our total budget is going to be:
WHSmith 100 Sheets Premium A4 Card
Hire the Sony HVR Z1 for 3 days
Hire iMac for 3 days
EPSON Stylus SX425W Wireless Multifunction Inkjet Printer
EPSON T1282 Colour and Black Ink Cartridge Multipack
Total Cost

Because Hayley is better at using Illustrator than me, she has been working on some designs on Illustrator for our Postcards. We have slightly adapted the Postcard idea so that it will fold out and have 8 side all together. It will still have the same information on it and will still be the same size. The only difference is that the information will be more spaced out. We may have come across a slight problem because if the card is too thick then it wont crease properly and the postcards will just keep opening out. We are going to try and find some card that isn't too thick to try and solve this problem. We also thought about putting Velcro spots on it so that it will keep it together, as you can buy strips of it and cut out the sizes you need. I think that this will look less professional than if we just used thinner card so I am hoping to do this.
I have been going through the prospectuses to get all the information about the courses so that we can make sure that all the information we get is correct.

We need to start story boarding the ideas for our Webisodes. When we are creating them we need to keep in mind that they are only going to be 45 seconds long.
We need to include short snappy shots so that it will make it more interesting to watch. I would like to record more footage than we need to that we have a selection of shots that we can put in. Also if something happens in some of the shots we have some others to use instead and we don't have to re-shoot everything again.
We are going to ask to shoot in the lessons that are more active, e.g when people are acting creating art pieces and the drama students are acting. Because we could just end up going to the lesson where they are doing written work and this isn't very good for promoting the courses.
Drama and dance are subjects that there is always something going on so it should be easier to film these ones. Also Art is another one. On the other hand Health&Social we will need to plan more carefully because a lot of their work is written and this isn't very interesting for a webisode that is supposed to attract people to the course.
For both of our Buildings we are going to have a shot of the name on the side of the building.
We have gone around the Zennor building so that we have an idea of what room we want to be in our 45sec clip about Zennor. We have decided on the following rooms: Z305, Z310, Z301, Z212, Z207, Refectory, Reception, Z006, Lecture Theater, Dance and Drama, Catering, Z025 - recording studio. These 12 subjects will have to be 3-4 seconds long to fit into  the 45 seconds. But we also need to include a shot of the outside of the building at the beginning of the webisode in that 45seconds as well

We are going to go and do the same for The Porthcurno Building. This one is going to be harder as this building the way you go around the building isn't as simple as Zennor. Also it is bigger so we will need to include more rooms and subjects
We have been shooting footage for our webisodes about the Zennor building. We concentrated on close up shots and little bits of detail and will do the work with the dolly next week. We are focusing on getting enough footage to edit it together so we have something to show martin on Monday 21st March. Martin is going to ask how the project is going. This helps us gain a client relationship with him and this makes it easier for us to create what he has asked. He can also ask us if he wants anything improving or changing, this will be better to do in the early stages of the project, rather than it being too late.

The meeting has been changed to the 28th March so we are going to have one of the webisodes completed to show Martin. We have been around Porthcurno and have looked at all of the subjects that are taught in there. I have then looked at all the type of shot we can do with the subjects and building.
  • Canteen
  • Sports Hall
  • Fitness Suite
  • Library
  • English
  • Science
  • Maths

For the Canteen shot we are going to pan around it and show the layout of it.
For The Sports hall I would like to get a shot of it through the round window so that it makes it look more interesting. But also have a panning shot so people will get a fell of the size of the hall.
For the Fitness suite we are going to get a shot from standing in the doorway so we can see the whole of the room. We are also going to include close ups of the equipment to show them what is on offer.
For the Library we are going to pan across the
We are going to do the panning around each room like we planned but we are also going to include the Close Ups so that it makes the webisodes more interesting.
Also I would also like to include abstract shots such as looking at things through a window frame. This will make it look more interesting and abstract.

We have created a Powerpoint for Martin Tucker about our ideas.
It includes information about the pro's and con's, budget and swot analysis.

Meetings with Lee - Record Label Logos

Pitching my First Ideas to Lee

I pitched my ideas for my 3 Names and the 3 logos for each name to Lee.

The logo for Unmarked Lee thought looked slightly weird with a CD as the logo as the logo is for a Online Record Company. Even if I use the picture of an MP3 player, in the future the Online record comany may still be going but MP3 may have gone out of fashion. So its best not to use an type of technology in the logo. He liked the fact that the other ones I designed for Unmarked were simple and black and white.

He also liked the idea of the name Flawless. Because the meaning of the word is that everythings fine and nothings wrong. He didnt really like the Diamond because the diamond reminded him of diva. When I saw the diamond it made me think of the product "Finish", "The DIamond Standard". I also didn't think it was a strong logo but the word Flawless made me think of Diamonds.

Lee liked the logo for Ontrack with the train track and he said that this is the one that I should focus on developing. He said that I should play around with the layout of the logo, putting the train track in different positions. He liked the simplicity of it and the train track made him think about travelling and getting somewhere, which is what he wants the label to do.
I am also going to play around with the font types to see if there are any more that suit the logo. But I want the font to be simple and suit every genre of music.

So Far I have thought about moving the writing so that it sits along the train track. Or changing it by rotating the image and font so that its not all plain and straight.
Also I thought about adding colour to the logo. I can either do this by adding colour to the font or making the train track have colour on it. I don't know what colours to use yet, but in my questionnaire they said that yellow is the first colour to catch someones eye. I also thought that I could include music notes so that people can see that it has something to do with music straight away.

Second Meeting with Lee

Last time I had a meeting with Lee he liked the OnTrack logos because they are simple in black and white and eye catching but he wanted me to play around with the layout. I changed where the Train Track and the Words were placed.

Then I still wanted them to be black and white but I wanted them to have some depth in them so I played around with the shades of Greys to see if this looked more effective. I Think that it does.

Feedback from Lee
The first one he thought made the Train Track look more like a Ladder but it still looked like the company would go somewhere but it didn't fit with the OnTrack as well.

The Second one he said that the "T" in OnTrack was a good Idea and is something different to the others.

The Third one was my original one that I had created. He still liked this the most and this is the one that I am going to develop further.
He would like me to experiment with colours although we had discussed about the simplicity of Black&White just to see if it will made it more eye catching.
He also wants me to play around with different Fonts so it doesn't look so 'school notice board' like. He wants me to look into fonts that have straight edges to go with the theme of train tracks and to make the logo look more clinical.
But he thinks that this design will look good on t-shirts and merchandise.

These weren't done on Illustrator so the final designs I am going to do on it so that they will look more professional. I am going to focus on the types of font so that it will make it look more professional aswell.
I created my own train track instead of using one off of the internet. I then changed it to colour by making the vertical lines brown (wooden) and the horizontal lines grey (metal). Then I put a black outline around the train track so that it would make it stand out more and you can see the colours better.
I have tried changing the colour of the font to make it look more eye catching but I am finding it hard to find the right colour that doesn't clash too much and make it look unprofessional.

Final Idea for Lee
I showed Lee the final logo idea I have designed. The feedback have given me is that he likes i have kept it simple and likes the font that I have used. He said that he can see children copying the logo in the back of their school books. And this is because it is rememberable. Also Lee said that it reminds him of a country label and this is too genre specific for the company that is for all genres. He said that the logo is a bit "Undynamic". 
This is the final logo idea that I gave Lee.  I added colour on the train track to make it more interesting than black and white. I changed them to the colours that it should be in real life. I changed the font style and then changed the colour of the font to a grey colour. I did try blue and green but it still didn't look right so I kept it to simple colours. I chose to put a thick border around the font so that if it was on a lighter or memory stick you would still be able to see what the writing says.

Thursday, 10 February 2011

Target Audience - Advertising Penwith College

What is a target audience?
"A target audience is a specific group of people that the marketing message is aimed at".

The demographics of Target Audience
A target audience can be people of a certain age group, gender, etc. for example: teenagers, females, single people. There are different age genders that company's aim at such as pre teens, midteens, olderteens, preschoolers. It is hard to get your product to catch every ones eye as everyone is different to one another.

There are 5 main demographics for Target Audience:
1. Age, Sex and Ethnic Background.
2. Marital Status.
3. Occupation and Income.
4. Geographic Locations.
5. Technological Expertise

Our client is Martin Tucker the Director of Penwith College. We need to use photography to produce of the students looking happy and graphic design to produce the Postcards. I also need to use video as well to create our webisodes and Finally we need audio to use in the Webisodes. We have already looked at existing material such as prospectus' and how they relate to the target audience.
Our target audience that we are targeting is 14+. There is several groups of people in our target audience as there are the students that have just come from school having sat their GCSE's, there is then the people that have been away from education and want to get more qualifications. These people are usually single parents that have given up their education to raise there children. Or it can also be for adults that didn't get very good grades that can get the grades that they wanted to before.

1. Age, Sex, Ethnic Background is a very important part of our target audience. The ages we are targeting is 14 - 28. It is also aimed at male and female as Penwith College is a college for Females and Males. The ethnic background doesn't matter in this either as Penwith college will accept any ethnic background.
2. Marital Status isn't very important in this case as our target audience is younger.
3. Occupation and Income isn't as vital for our Webisodes but if we were producing something that someone would have to buy it would be more important as we would need to aim it at people who would have the money to buy the product.
4. Geographical Locations is important as well as it depends on what area you are in to depend on what signal strength. This could be for the T.V or the Internet. Also because most of our target audience is teenagers they will most probably be living at home this means that they would have things like Internet that they might not be able to afford if they were living on their own.
5. Technological Expertise is a big factor in the Webisodes as they are going to be put on YouTube. We are going to put it on here as the target audience spend a lot of time on the Internet and they will know how to get to them to watch them.

The younger generation of today is like a "YouTube Generation" as most teenagers have been on Youtube. We can use it for helping us with work, listening to music or just watch videos for fun/entertainment. They can also be put as "Ipod Generation" as most teenagers will own an Ipod and will listen to music in many different places, like walking or on the bus. With using Ipods you are able to just download a particular song and not the whole album. Also if you get bored of listening to the same songs in the same order you can put it on shuffle. This shows that technology has developed as you wouldn't have been able to do this when Cd's were the top technology. It is really important for the target audience as they use the internet so socializing and keeping in touch with their friends.Technology is more entwined in our lives now than it was before. For example if you miss your favorite program on the telly your are able to go online and watch it on website such as Demand Five, 4oD, iPlayer and ITV Player.
These websites show the development of Technology over a period of time because if this was a couple of years ago this wouldnt be around and people would be recording the programs they wanted to watch on a tapes.

Demand Five is for the channel FIVE so you
 can catch up with any programs that are on FIVE.

4oD is a Channel for E4 so you can catch up with
any programmes that you may have missed on E4.

iPlayer is for the channel BBC so you can catch up on
all the programmes that you are abel to watch on the channel.

itv Player is for all the channels ITV1, ITV2, ITV3 and
ITV 4 so that you are able to watch the programmes that
are on the channel that you have missed or would like to
watch again.

Pitching ideas to Martin Tucker - Advertising Penwith College

The Feedback Hayley and I got back from the meeting with Martin Tucker was that he liked the idea of the Postcard the most and wants us to develop this idea further. He said that a group did this idea last year so he expects them to be good. He also said that we need to make them as eye catching as possible so we need photos of students enjoying their course and make sure that we have a lot of colours to make it stand out. He wants them to have quotes from students as well so that people who are looking at them have an idea of what the course is like.

The idea he liked as well was the webisodes. This was because it is something new and is a great way to reach out to the target audience. Although he wants us to concentrate on the postcards he would still like us to hep with the Webisodes and do the subjects and buildings we were going to do. He would like us to get interesting shots and angles and show as much of the buildings off as possible.

The idea of posters didn't appeal to him as much as they have been done before. And the idea of the postcard being able to take them away and read about was better than the posters that have to stay in one place. He said that we could easily make the postcards into posters if we had to as they have the same layout.

So at the end of the meeting Hayley and I have been asked to create postcards for each course and still do our part in the webisodes idea.